Although product development is creative, the discipline requires a systematic approach to guide the processes that are required to get a new product to market. Organizations such as the Product Development and Management Association (PDMA) and the Product Development Institute (PDI) provide guidance about selecting the best development framework for a new product or service.
Some frameworks, like the fuzzy front end (FFE) approach, define what steps should be followed, but leave it up to the team to decide which order makes most sense for the specific product that is being developed.
We Cover best development framework for a new product or service.
involves brainstorming possible new products. Once an idea has been identified as a prospective product, a more formal product development strategy can be applied.
Involves a closer evaluation of the product concept. Market research and concept studies are undertaken to determine if the idea is feasible or within a relevant business context to the company or to the consumer.
involves turning an identified product opportunity into a tangible concept.
involves creating a rapid prototype for a product concept that has been determined to have business relevance and value. Prototyping in this front-end context means a "quick-and-dirty" model is created, rather than the refined product model that will be tested and marketed later on.
